Social Networks are an increasingly useful tool for customers and companies. Its influence within the purchasing process is indisputable, and its role as a reflection of the demands and trends on the part of consumers increasingly helps organizations to know their customers and satisfy their needs.
There is a lot to talk about the incredible growth that the electronic market is experiencing, but… What do Social Networks have to do with this?
There is no doubt that Social Networks have changed the way of communicating. Companies increasingly report better results thanks to the use of Social Networks.
And what does this mean?
It means that brands should be prepared to interact with customers at any moment and any level; and that is essential that companies adapt its Ecommerce to their community (Social Networks, email, phone)
BUT WHY SOCIAL NETWORKS HAVE REVOLUTIONISED ECOMMERCE?
Because without a doubt!
- They facilitate access to information becoming today in a strategic tool that favors the innovation of the company.
- They provide immediate information through marketing, giving information about a product.
- Increase the popularity of your brand. Through this technology you can sell or promote what you want.
- Allows to modify the traditional way in which organizations operate, making them more flexible.
- Generate new ways to connect with customers, whereby presents opportunities and challenges for organizations.
- It is a way that can reach areas in which it is more difficult to access by other ways.
Before the development of social media platforms, companies depended on flyers sent by email, tv commercials and word of mouth. Even though these marketing tactics are still useful, social networks opened a new level of dialogue between a company and its consumers. Companies can now use Social Networks to instantly inform users about sales, the arrival of new products and exclusive promotions.
Currently there are a lot of Social Networks, although Facebook, Instagram, Twitter and Youtube are the most common, each company necessities are usually the same. Therefore each company must work with the networks that best suit them.
If you do not have enough time to maintenance and diffusion of your products in Social Networks it is the time to look for a team of professionals trained to manage your networks. In Bluescope Technologies we improve your brand and your position in the market, we have an excellent team of professionals willing to make your business leader in these technological platforms, we are Bluescope Technologies, let us do the internet work.
